Whether it’s how you met your significant other, how you started your business, or what your space stands for - we live for finding beauty in every moment, memory and achievement. We use those as the foundation for all the things we create. Your story is a unique and intimate milestone in your journey and we work hard to make sure your narrative is told through our visual design.
So often we see businesses struggle to make the connection with their ideal client because they lack the confidence in knowing how to take their own personal story and implement it into their brand story. This is my sweet spot - defining the strategy!
Storytelling has been historically one of the best ways to convey a message or an emotion. It has a way of drawing you in and serving as inspiration. Some of my most memorable projects were not just about how beautiful they were but how intentional to the client they were.
Projects can span the gamut - from content creation, brand and product launches to retreat planning and even client gifting. It's all an experience. The fun part is being able to create something that is specific to you, intentionally created to to tell your unique story. Every project is designed with detail, grace and beauty.
“Every event, every business, every person has a story!” Our stories are the pieces that make us who we are. My job as a creative director is to take these stories and piece them together to create a brand or project that is full of emotion, intentional with every detail, and more importantly an end result that inspires the next. Who wouldn’t want their work to inspire others? Here’s to getting started!
Hey! I’m so glad you took the time to come to my little corner of the internet. I hope this space gives you inspiration, motivation, and opens up a world of opportunity with whatever your visions may be. You are exactly where you need to be!
Micaela and I are back again with the launch of another semi custom branding kit! If you missed it, earlier this year we launched these kits to help business owners get a jumpstart on having consistency within their brand and content strategy. The idea behind the brand kids are to give you your base colors, […]
Running a business is hard work! And then you add in managing your family stuff – which if we are being honest with ourselves is like running another business. Throughout the past 6 years of running my business, I have realized a few things when it comes to the ebb and flow of it all. […]
Today is a big day! After almost a year and a half, I have finally launched my first product just for creatives and business owners. And to be honest, I am crying all the tears of joy, relief, excitement and so much more. It truly took a VILLAGE to get this done. From my mastermind, to […]
It’s LIVE! Our very first resource for creatives! I can’t say thank you enough for supporting this small but ever growing business of mine! As you know, I’ve been diving into the pivot from being an event planner to now focusing on other small businesses. The question I get often is why and the short […]
I’ve gotten so many questions on what it means to even be a creative director and honestly I think each creative director will tell you something different. But before we dive in, a thank you is a must! THANK YOU! I am just filled with gratitude as I look back over the years building my […]
Hello, 2022! I hope you all are feeling refreshed and ready for the new year. While we kiss 2021 goodbye, I can’t help but brag a bit about what The Crystal Collection has accomplished in the past year. Our first blog post was released on September 10, 2021. We still can’t believe it. In the […]
A brand shoot is a well-planned photoshoot that brings your brand to life. This 25 page printable PDF will help explain the importance of having a brand shoot and will give you a step by step process on how to plan, curate, source and organize your own brand photoshoot.
Crystal has the innate ability to take your thoughts and turn them into something tangible and beautiful. She is inquisitive, intentional and thorough in her process and execution. Crystal is passionate about what she does and she serves her clients with grace and compassion.
I am fortunate to be able to work alongside Crystal in a number of projects. I am always blown away by her creativity and attention to detail. Planning a workshop with her was a blessing and I'm thankful for her knowledge and generosity.
I don’t know where to start. Crystal, was absolutely amazing. My dream wedding wouldn’t have happened without her. She is professional, energetic, and willing to go above and beyond to make things happen. She was always available to work through any of my wedding questions as well as provide great advice.
I would have lost the day of my wedding without Crystal as my coordinator. The morning, ceremony and reception were beautiful, perfect and absolutely stress free, thanks to Crystal. Thank you for making my wedding a day that I will never forget.
Crystal is patient, relatability, knowledgeable, compassionate, efficient, talented, professional, and continuously strives for excellences. But the process of learning was my favorite part. She has taught be so much about branding, creative direction, social media concepts, and marketing.
The Crystal Collection is an award-winning creative design studio, with features in a diverse array of publications both in print and digital formats. Take a peek:
Ahh yes, the power of storytelling. No two people have the same story and this rings true even for business. Which is why when we meet, we have a whole meeting dedicated to learning about you personally and understanding the values behind the brand, project or event!
Our agency focuses on design that produces an experience! Some of the services we specialize in are content and brand strategy, photoshoot styling, event and gift curation. But we don’t shy away from a new challenge or an out of the box idea.
Tell me who you want to give, the story behind it, and your budget! We take it from there with curation, sourcing and shipping. They will be in for an experience.
I’ll be the first to say it, our process is not for everyone and that’s ok! We really want to dive deep into where your business currently is and where you want to take it. And that’s how we set goals for you and your biz! So if you want a quick fix, this isn’t the place! But I am 100% here to inspire and also motivate you - so let’s get to work!